Voice Broadcasting is fast becoming a popular avenue for businesses to reach their customers.

The first place to start is to understand how it works…now I’m not going to teach you how to set-up the equipment, but rather give you an overview of Voice Broadcasting.

IMPORTANT HINT: While the technology has been used in the US for years, it is very important to use local professional voice talent. For example if you’re calling Australia use an Australian sounding voice, if you are calling England use a British sounding voice. I will talk more about this later in another email.

Now let us look at some amazing ways you can use Voice Broadcasting in your business.

Some of these cases are from the US…

Calling All Subscribers

Challenge: Subscribers to a major satellite data service company had to be contacted during an extended service outage with instructions for realignment of their satellite dish antennae.

Solution: The company sent a message to its customers using Voice broadcasting to provide an 1800 number for their clients to call for assistance. Most clients were able to reline their satellite dish and hard-to-reach customers were contacted later. Secondly the customer service calls were reduced and the amount of down time was kept to a minimum.

Poll Me

Challenge: A metropolitan GYM was considering building a new state-of-the-art facility in a part of the city that was experiencing rapid expansion. They wanted to do a demographic survey to determine the feasibility of their project and to find out which programs had potential.

Solution: Voice Broadcasting was the perfect solution. More than 30,000 households were polled to find out if they would use a GYM facility in their area and, if so, what programs and types of memberships would be of interest. Several questions were posed, and the person responding had only to press a “1″ for yes or a “2″ for no. After tabulating the results, the GYM did decide to build a new facility in the proposed area. A local newspaper article announced the decision and verified that it was as a result of this survey that such a promising project would be initiated. As an added benefit, the household names, addresses and phone numbers were in a database that the gym could access for later use during membership recruitment, program initiation, and event notification.

ISP – Instant Solution

Challenge: A major Internet service provider needed to notify 200,000 subscribers of a change to its ISP addresses. With only three days notice, the provider needed a quick solution that wouldn’t flood its customer service centre with calls.

Solution: Voice broadcast the news to ISP customers, along with instructions for changing their Internet access set-ups. The program was deployed that same day, with the broadcast completed in its entirety in just two days –avoiding tens of thousands of potential customer service problems. Subscribers appreciated the provider’s proactive responsiveness to the situation, and customer retention rates remained high.

…our discussion next will still be on the other Uses of Voice Broadcasting Part-2…

Doug Embers is an award-winning Voice Broadcasting writer and founder of www.xmvoice.com. With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.