Posts Tagged ‘political voice broadcasting’
Uses of Voice Broadcasting Part-2
Posted by: xmvoice on: October 10, 2008
Continuation from Uses of Voice Broadcasting Part-1
Other examples of Voice Broadcasting
Lead Generation
Acquiring new customers and lowering your customer acquisition cost is always a challenge. Voice Broadcasting provides a new alternative medium to communicate with the masses and acquire new customers economically. We help you by cutting through the clutter and communicating your message with thousands or millions of your prospects to enhance your customer base.
Direct mail: Lookout Calls and Fundraising
Compliment your direct mail offer, catalogue, or fundraising campaign and significantly increase your response rates, using voice broadcast “lookout call”. By using Voice Broadcasting to deliver a “lookout” message to recipients of your direct mail piece for example…
“Hello, I’m calling from _______
to ask you to look out for a blue envelop
with a rainbow on the front.
Please take a minute and learn
how we help kids throughout the city…”
A well designed message will increase the recipient’s interest in the mail piece, causing them out of curiosity to open it. By simply causing more of your marketing pieces to be opened, your response rates will increase because you used Voice Broadcasting to cut through the clutter.
Catalogue Sales
Improve sales by drawing attention to specials. Alert customers the catalogue will be in their box any day. Create anticipation for your goods. In one test case, Group A was sent a catalogue without a lookout call, and Group B received a lookout call as their catalogues arrived in the mail. Not only did group (B) have 90% more orders, the average order was twice the value of Group A.
Upselling
Increase your customer share, not just your market share. Target your company’s leading customer base with information on product and service upgrades, added-value tips, and other offers specific to their needs. This creates customer loyalty and reduces the number of contacts required to keep a strong relationship.
Branding
Branding is the foundation of every great company, product, and service. Traditionally, it takes years to establish household branding, but with our innovative technology, branding is created in days. Voice Broadcasting gives you a new personalized branding tool by creating top of mind awareness. You can leave different messages on machines to target and focus the message to the customer.
Stand-alone Voice Broadcasting
Using Voice Broadcasting as a stand-alone medium is an excellent way to verbally communicate with customers, members or targeted groups of people. Voice Broadcasting gives you the power to deliver a targeted, personalized message and the flexibility to create and change your message in a fraction of the time needed for other means of communication.
Time Sensitive Information
Use Voice Broadcasting to alert your customers and prospects about special promotions, grand openings, and other time sensitive opportunities. Timing can be everything and Voice Broadcasting is your solution when delivering unique, time sensitive information to your customers.
Answering Machine Message
Imagine clicking a button and within minutes 200, 300, even 500 or more of your past clients, contacts or members of your network receive this “personal” call from you left on their voicemail or answering machine:
“Hi, it’s (you) with (your co.). Sorry I missed you.
I wanted to give you a quick call because right now
I’m working with clients who are interested
in purchasing a home in your neighbourhood.
Thought I’d touch base with you and see if you might be
interested in selling in the near future. If so,
I may be able to help you get a great sale price.
If you have an interest or if you know anybody else
in your neighbourhood who’s interested in selling
please call me at 1800 xxx xxx.
Have a great day!”
The bottom line is, voice broadcasting will make money for you and save you a tremendous amount of time and energy.
Doug Embers is an award-winning Voice Broadcasting writer and founder of www.xmvoice.com. With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.
Uses of Voice Broadcasting Part-1
Posted by: xmvoice on: October 5, 2008
Voice Broadcasting is fast becoming a popular avenue for businesses to reach their customers.
The first place to start is to understand how it works…now I’m not going to teach you how to set-up the equipment, but rather give you an overview of Voice Broadcasting.
IMPORTANT HINT: While the technology has been used in the US for years, it is very important to use local professional voice talent. For example if you’re calling Australia use an Australian sounding voice, if you are calling England use a British sounding voice. I will talk more about this later in another email.
Now let us look at some amazing ways you can use Voice Broadcasting in your business.
Some of these cases are from the US…
Calling All Subscribers
Challenge: Subscribers to a major satellite data service company had to be contacted during an extended service outage with instructions for realignment of their satellite dish antennae.
Solution: The company sent a message to its customers using Voice broadcasting to provide an 1800 number for their clients to call for assistance. Most clients were able to reline their satellite dish and hard-to-reach customers were contacted later. Secondly the customer service calls were reduced and the amount of down time was kept to a minimum.
Poll Me
Challenge: A metropolitan GYM was considering building a new state-of-the-art facility in a part of the city that was experiencing rapid expansion. They wanted to do a demographic survey to determine the feasibility of their project and to find out which programs had potential.
Solution: Voice Broadcasting was the perfect solution. More than 30,000 households were polled to find out if they would use a GYM facility in their area and, if so, what programs and types of memberships would be of interest. Several questions were posed, and the person responding had only to press a “1” for yes or a “2” for no. After tabulating the results, the GYM did decide to build a new facility in the proposed area. A local newspaper article announced the decision and verified that it was as a result of this survey that such a promising project would be initiated. As an added benefit, the household names, addresses and phone numbers were in a database that the gym could access for later use during membership recruitment, program initiation, and event notification.
ISP – Instant Solution
Challenge: A major Internet service provider needed to notify 200,000 subscribers of a change to its ISP addresses. With only three days notice, the provider needed a quick solution that wouldn’t flood its customer service centre with calls.
Solution: Voice broadcast the news to ISP customers, along with instructions for changing their Internet access set-ups. The program was deployed that same day, with the broadcast completed in its entirety in just two days –avoiding tens of thousands of potential customer service problems. Subscribers appreciated the provider’s proactive responsiveness to the situation, and customer retention rates remained high.
…our discussion next will still be on the other Uses of Voice Broadcasting Part-2…
Doug Embers is an award-winning Voice Broadcasting writer and founder of www.xmvoice.com. With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.
With Voice Broadcasting approximately a major advantage is that 90% or more of your message is delivered directly to your prospect’s phone.
Another advantage is that because of the home business boom most prospects have online connections with web pages and email. So you could say the marriage between offline and online marketing now complete.
This new powerful tool enables mortgage brokers and loan officers a powerful new way to have 200 to 5,000 live transfers calling clients daily or weekly for home refinancing and home equity loans.
Every client receives free a live transfer voice broadcasting control panel and targeted leads are uploaded into the live transfer calling system.
What email lead generation could do in the past – live transfer leads system can do now, and much better because it is more personable, can convert high response rate and reaches at least 90% of the targeted prospects. Telemarketing Lead generation has just been taken to next level. Clients can have 200 to 5,000 Live Transfer prospects calling them daily or weekly.
This low cost new technology now empowers mortgage brokers and loan officers with ability to control the speed of their incoming live transfers. Clients can speed up their incoming calls, slow them down or pause them in real time.
The system also calculates transferred calls as per call and not per minute which makes conversion rates are much higher than usual and because the phone lists are continually updated monthly and clients do not have to purchase the leads.
The really important factors when choosing a Voice Broadcasting Service that can potentially boost your R.O.I. is can you control the amount of and speed of your leads; and are the targeted lists available and uploaded at no charge.
With Voice Broadcasting, clients can save on average between $2,000 to $10,000 per ad campaign.
Doug Embers is an award-winning Voice Broadcasting writer and founder of www.xmvoice.com. With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.
Sell Your Products Using Voice Broadcasting
Posted by: xmvoice on: September 26, 2008
Voice Broadcasting is the delivery of a pre-recorded auto voice message answering to a live person. It is flexible and cost effective for every customers, business partners, employees, groups and prospects.
It is a mass communication technique that comes in concern with the necessities of mass messaging and voice mail fax. In the days of year 1990’s the time frame for cell phone voice mail greeting was invented and organized. Voice Broadcasting is a computerized message delivery service that plays any one of your pre-recorded messages on your customer’s answering machine, Voice mail services or message delivered to a live person depending on the voice broadcasting program you choose.
There are few basic rules of Voice Broadcasting to be followed.
* A prior consent is necessary by a customer.
* Business liaison.
* Organizations who are tax exempted.
* DNC should be maintained as per customer request.
* In case of banking services the applications like Mortgage Refinance, Collection with an EBR and others are allowed.
* It is allowable to charity making purpose.
* Political campaigns are allowed for their initiatives.
* Free offer and information broadcasting are prohibited.
When voice broadcasting message are left on answering systems, they will receive the entire message on other side with 100% of clarity. As these messages are digitally recorded, it allows the message delivery without any variation. The voice sounds so incredibly real that people are much more receptive to your message. It eliminates the usual resistance people have toward “live tele marketers”.
Cold calling is incredibly time consuming even for those who enjoy reaching out to new customers. Generating leads on other side is like a game; the more you reach out, the more leads you will make. Using Voice Broadcasting, you can set aggressive business goals without hiring people to generate qualified leads. For example if your goal is to generate 50 new sales leads per week and you know that you have a call success rate of 1 in 30, you can consistently reach your goals by your automated voice broadcasting message to do the work by simply multiplying the 50 leads you desire by the 30 calls, it takes to gain one lead i.e. 50*30=1500 calls.
Success ratio depends on the quality of your broadcast. When creating your Voice Broadcasting message certain tips and ideas are kept in mind.
Voice by web launch contains a web based wizard that helps you create and execute voice campaigns at your convenience, enabling you to record and send messages to your list of customer’s answering machine through voice mail by recording a message.
This new solution offered by Voice Broadcasting telemarketing is that 90% or more of the voice sales are delivered directly to the prospect’s phone or answering. Voice Broadcasting is used successfully by many industries and organizations as an effective tool for communicating corporate voice messages, information messages, past due notices, reminders and verifications.
By using these few tips and ideas, you can easily build a marketing campaign to drastically sell your product using voice broadcasting.
XM Voice is the lowest priced Voice Broadcasting company in the nation, where you can send 1000’s of calls per hour by controlling every thing via XM Voice web interface.
Benefits of Voice Broadcasting – Part 2
Posted by: xmvoice on: September 24, 2008
Other examples of Voice Broadcasting
Lead Generation
Acquiring new customers and lowering your customer acquisition cost is always a challenge. Voice Broadcasting provides a new alternative medium to communicate with the masses and acquire new customers economically. We help you by cutting through the clutter and communicating your message with thousands or millions of your prospects to enhance your customer base.
Direct mail: Lookout Calls and Fundraising
Compliment your direct mail offer, catalog, or fundraising campaign and significantly increase your response rates, using voice broadcast “lookout call”. By using Voice Broadcasting to deliver a “lookout” message to recipients of your direct mail piece for example
“Hello, I’m calling from _______ to ask you to look out for a blue envelop with a rainbow on the front. Please take a minute and learn how we help kids throughout the city…”
A well designed message will increase the recipient’s interest in the mail piece, causing them out of curiosity to open it. By simply causing more of your marketing pieces to be opened, your response rates will increase because you used Voice Broadcast to cut through the clutter.
Catalog Sales
Improve sales by drawing attention to specials. Alert customers the catalogue will be in their box any day. Create anticipation for your goods. In one test case, Group A was sent a catalogue without a lookout call, and Group B received a lookout call as their catalogues arrived in the mail. Not only did group (B) have 90% more orders, the average order was twice the value of Group A.
Upselling
Increase your customer share, not just your market share. Target your company’s leading customer base with information on product and service upgrades, added-value tips, and other offers specific to their needs. This creates customer loyalty and reduces the number of contacts required to keep a strong relationship.
Branding
Branding is the foundation of every great company, product, and service. Traditionally, it takes years to establish household branding, but with our innovative technology, branding is created in days. Voice Broadcasting gives you a new personalized branding tool by creating top of mind awareness. You can leave different messages on machines to target and focus the message to the customer.
Stand-alone Voice Broadcasting
Using Voice Broadcasting as a stand-alone medium is an excellent way to verbally communicate with customers, members or targeted groups of people. Voice Broadcasting gives you the power to deliver a targeted, personalized message and the flexibility to create and change your message in a fraction of the time needed for other means of communication.
Time Sensitive Information
Use Voice Broadcasting to alert your customers and prospects about special promotions, grand openings, and other time sensitive opportunities. Timing can be everything and Voice Broadcasting is your solution when delivering unique, time sensitive information to your customers.
Answering Machine Message
Imagine clicking a button and within minutes 200, 300, even 500 or more of your past clients, contacts or members of your network receive this “personal” call from you left on their voicemail or answering machine:
“Hi, it’s (you) with (your co.). Sorry I missed you. I wanted to give you a quick call because right now I’m working with clients who are interested in purchasing a home in your neighborhood. Thought I’d touch base with you and see if you might be interested in selling in the near future. If so, I may be able to help you get a great sale price. If you have an interest or if you know anybody else in your neighborhood who’s interested in selling please call me at 1800 xxx xxx.
Have a great day!”
The bottom line is, voice broadcast will make money for you and save you a tremendous amount of time and energy.
Doug Embers is an award-winning Voice Broadcasting writer and founder of www.xmvoice.com. With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.
Benefits of Voice Broadcasting – Part 1
Posted by: xmvoice on: September 22, 2008
Voice Broadcasting is fast becoming a popular avenue for businesses to reach their customers.
The first place to start is to understand how it works…now I’m not going to teach you how to set-up the equipment, but rather give you an overview of Voice Broadcasting.
IMPORTANT HINT: While the technology has been used in the US for years, it is very important to use local professional voice talent. For example if you’re calling Australia use an Australian sounding voice, if you are calling England use a British sounding voice. I will talk more about this later in another email.
Now let us look at some amazing ways you can use Voice Broadcasting for your business.
Some of these cases are from the US…
Calling All Subscribers
Subscribers to a major satellite data service company had to be contacted during an extended service outage with instructions for realignment of their satellite dish antennae.
Solution: The company sent a message to its customers using Voice Broadcasting to provide an 1800 number for their clients to call for assistance. Most clients were able to reline their satellite dish and hard-to-reach customers were contacted later. Secondly the customer service calls were reduced and the amount of down time was kept to a minimum.
Poll Me
Challenge: A metropolitan GYM was considering building a new state-of-the-art facility in a part of the city that was experiencing rapid expansion. They wanted to do a demographic survey to determine the feasibility of their project and to find out which programs had potential.
Solution: Voice Broadcasting was the perfect solution. More than 30,000 households were polled to find out if they would use a GYM facility in their area and, if so, what programs and types of memberships would be of interest. Several questions were posed, and the person responding had only to press a “1” for yes or a “2” for no. After tabulating the results, the GYM did decide to build a new facility in the proposed area. A local newspaper article announced the decision and verified that it was as a result of this survey that such a promising project would be initiated. As an added benefit, the household names, addresses and phone numbers were in a database that the gym could access for later use during membership recruitment, program initiation, and event notification.
ISP – Instant Solution
Challenge: A major Internet service provider needed to notify 200,000 subscribers of a change to its ISP addresses. With only three days notice, the provider needed a quick solution that wouldn’t flood its customer service centre with calls.
Solution: Voice Broadcasting the news to ISP customers, along with instructions for changing their Internet access set-ups. The program was deployed that same day, with the broadcast completed in its entirety in just two days –avoiding tens of thousands of potential customer service problems. Subscribers appreciated the provider’s proactive responsiveness to the situation, and customer retention rates remained high.
…our discussion tomorrow will still be on the other uses of voice broadcasting…
Doug Embers is an award-winning Voice Broadcasting writer and founder of www.xmvoice.com. With numerous direct marketing awards, he has been honored more than any other individual or voice broadcasting organization. He can be reached at dembers@xmvoice.com.
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